Case Study

Innovation Introduction - Test Drive Suite

Test Drive Suite (TDS) is one of a unique set of solutions designed to support Automotive Dealership consultants in their learning and development. An industry first, TDS is a mobile application available in most major markets and in multiple languages.
The consultant using the TDS app will see that it revolves around the three essentials in their sales kit: new model training, competitor reviews and the test drive experience. With an easy-to-use interface, the consultants have immediate access to a wealth of information, structured learning and market intelligence which takes their knowledge to a much higher level.
At the core of TDS are analytics and intelligence gathered at customer events. These events – one to review new models on the market, another to compare old models with new ones, and a third to compare own brand models with other car manufacturers’ models – all these events focus on deepening the consultant’s insights and business intelligence which, in turn, enriches the learning the consultants receive and are able to impart to customers.