And Then There's Interactive Video
Firstly, an explanation. Interactive video, in this context, provides bite-sized chunks of video learning interspersed with questions and quizzes. In effect, it is the start of a learning conversation. The learner then responds while watching the video, either clicking on a multiple-choice answer, or typing a freeform comment. The user can also record a video or audio response – particularly useful when trying out soft sales skills, for example.
And the learning conversation can continue with personal video feedback from trainer, giving guidance on how to improve, or asking further questions. The ability to build a conversation is one of this service's key strengths, especially in this current climate when we are so distant but still needing human connection.
Compare this to a standard video. Yes, the video is informative and additional explanation can be added in the form of text. The user watches, taking notes. If they have any queries, they send messages or emails and wait for a written response. There might be a test on the content at some point the user will get scores and feedback on that at some point. The follow-up would tend to be another broadcast video.
Interactive video offers a completely different experience, enriched by personal connection and communication. The energy of the learning event can be easily maintained in the follow-up conversations, comments acknowledged and acted upon, feedback given directly, tests and questions explained, and comprehension checked.
For the learner, answering questions in a video format demands a different level of understanding. If you can explain it, you know it. Gaps in knowledge can therefore be picked up and addressed quickly. The response is personal, tailored to the learner's level of understanding and their particular issues. Follow-up learning points can feed into the coaching or mentoring programme, providing useful, actionable material.
And, progressing on from trainer-learner interactions, this interactive video format can also be used powerfully to develop a peer-to-peer best practice platform, building on the excitement and engagement garnered through this medium.
This format tackles several problems at once: it increases user attention and engagement, and, because the learning is delivered in bite-sized chunks, and therefore repeated and reinforced, retention and implementation is improved. With learning delivered on mobile platforms too, it is also perfectly suited to how our lives are: learning can happen on the go and is always within reach. This proximity to learning can only encourage the learner and reinforces the learning culture ethos.
And you can know that interactive video increases attention, engagement and retention – in virtually real time - because of the analytics powerhouse that sits behind it. It is also important to know that this is not a standalone system. It is integrated into a client's LMS, so there are no struggles in trying to bring together differing datasets and formats. Pre-set KPIs, such as course completion, quiz scores, video views and user engagement, can all be reported and acted on in a timely manner.
This technology, considering the prevalence of smartphones, can bring training to life in the workplace. I mentioned earlier about the learner responding to the trainer by video, demonstrating soft sales skills. We could also see this played out on the shop floor, with feedback by video from the customer rather than the trainer.
In fact, this technology can be powerfully applied to gathering customer testimonials both building trust and authenticity and feeding back to the sales function for training if needed.