Customer Retention and the EV Shift in Automotive with Nancy Rignall
On this episode of Leap Forward, we sit down with Nancy Rignall, founder and managing director of Prospecting Dynamics, to discuss her journey in the automotive industry. From her early days at Ford to leading a business focused on customer retention, Nancy shares insights on EV adoption, shifting consumer behaviour, and the role of human connection in a tech-driven world. She also offers advice on navigating industry challenges and championing diversity.
00:23
Nancy shares her journey in the automotive industry
01:00
Overview of Prospecting Dynamics and its role in dealership profitability
03:02
Nancy discusses her hands-on involvement in every project
05:12
Career shift from Ford to managing a dealer site
08:27
Personal challenges that led to starting Prospecting Dynamics
10:25
Birth and early growth of the company by word of mouth
13:34
Industry challenges in EV adoption and shifting consumer behaviour
15:52
Struggles of the dealer network during the EV transition
17:08
How Prospecting Dynamics adds value in tough times
20:10
Using AI to enhance human-driven services
24:18
Skepticism towards chatbots and the importance of human interaction
37:03
Growing need for communication and soft skills in the workforce
42:26
Call to action for young talent to enter the automotive industry
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