The Road Ahead: Chris Roberts on AI, Innovation, and the Future of Cars
On this episode of Leap Forward, Chris Roberts, Group MD of JC Automotive, takes us behind the scenes of his career, from starting in the industry to leading a major automotive group. He dives into electrification, streamlining operations, and how AI is reshaping the industry.
Chris highlights the value of training, customer-focused strategies, and staying ahead of industry changes. For anyone in the field, his insights are a roadmap to thriving in a fast-evolving industry. A must-listen for automotive professionals!
00:00
Introduction.
01:30
Welcoming Chris Roberts and JC Automotive.
03:17
Importance of training and customer-focused strategies.
05:17
Chris’ career journey: apprentice to Group MD.
08:17
AI’s role in car sales and descriptions.
10:07
Need for technical skills in aftersales.
12:25
Building cohesive teams and empowering managers.
15:18
Improving customer journey through digital tools.
18:24
Using technology for data-driven performance reviews
21:03
Online platforms for compliance and training.
24:00
Business case for training and apprenticeships.
29:28
Challenges in diagnosing electronic failures.
33:49
Future trends: AI and lean distribution.
Address
UK
Cambridge House, Henry St.
Bath BA1 1BT, United Kingdom
USA
2950 Buskirk Ave, Suite 300
Walnut Creek, CA 94597
Korea (South)
Kyobo Building, 15th Floor, 1 Jongno,
Seoul 03154, Korea
© 2025 Bridge Learning Tech
Why Bridge?
Because we believe in the power of immersion and play. Training doesn't have to be a drag. It can be as simple as putting on a VR headset and stepping into a new world where learning is second nature. Play with Bridge; you won’t want to leave.
Bridge Speaks Your Language
No buzzwords. No jargon. Just straight-up, easy-to-understand information. We're committed to making the complicated simple. That's especially crucial for businesses like yours that operate in highly regulated sectors like automotive, financial services or healthcare. We decode the legalese and turn it into lessons you’ll remember.
Welcome to a whole new world of learning.
Welcome to Bridge.